Photorealism as an artistic movement developed through Pop Art and minimalism in the late 1960s and early 1970s in the USA. In photorealism the artist studies a photograph and then tries to render it in the most realistic way. 

Accordingly, in our case the artist - architect - 3d visualizer tries to achieve the same level of detail and realism as a photographer. The biggest difference lies in the fact that the architect "photographs" the space, which he designs, before it is created - constructed. Photorealism is a form of art, but beyond its creative & design expression, it requires practical & rational skills.   

It is the three-dimensional visualization of exterior and interior spaces with the creation of volumes, objects, buildings & the surrounding space, which exist within them on a 1:1 scale. This process is carried out through a computer by simulating all the elements that make up a realistic image, such as lighting and its various forms, materials and textures, colors, construction details. The quality of photorealism depends primarily on the degree of representation and imitation of reality, which is also linked to the evolutionary process and knowledge of the architect himself, and consequently the correct performance of the elements mentioned before.

Through photorealism, the optimal performance of the concept of composition, design & decoration of spaces is achieved. It is a combination of perspective, axometric drawing & collage, which includes all the information needed to fully understand a project and could only be rendered during the construction process.